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The biggest difference between this new generation of baits and regular boilies is the quality of the ingredients and the meticulous preparation.
Most existing boilies have a common way of preparatio... »more
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Buzz Bait dips are available in 100ml pots as Cherry/Red Berry, Swiss White Chocolate, King Crab/Mussel, Atlantic Salmon, Royal Honey and Halibut flavours.
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Fireline is the number one superline in the world and it's easy to see why. It's a line with no stretch that offers enormous strength and abrasion resistance.
Ideal for feeder fishing, boat fishing... »more
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Fireline is the number one superline in the world and it's easy to see why. It's a line with no stretch that offers enormous strength and abrasion resistance.
Ideal for feeder fishing, boat fishi... »more
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Fireline Crystal is the first transluscent superline on the global market,with unmatched near invisibility, which does not spook fish.
- Transluscent superline
- Near invisibility
- Fast casting,... »more
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Fireline Crystal is the first transluscent superline on the global market,with unmatched near invisibility, which does not spook fish.
- Transluscent superline
- Near invisibility
- Fast casting,... »more
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Creates a lifelike action unmatched by other lures. Perfect for a cast-and-retrieve presentation, trolling for predatory fish over big weed flats, or presented like a jerkbait in shallow water. The ac... »more
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Frenzy lures started life at Berkley's inique research centre in Spirit Lake, USA using the knowledge of Berkley's top pro-consultants combined with the latest in CAD and manufaturing technologh. Ever... »more
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Berkley corrosion resistant Firestick Mungo baits are built Saltwater Tough! The SS wire through hook harness is cemented into indestructible wide profile polycarbonate bodies.
4X Strong high carbon ... »more
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Designed by Berkley® Pros for the ideal action that fish just can't resist. The new Frenzy® Flicker Shad is designed for the ultimate in trolling and cast & retrieve fishing. Armed with its unique rat... »more
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Frenzy lures started life at Berkley's inique research centre in Spirit Lake, USA using the knowledge of Berkley's top pro-consultants combined with the latest in CAD and manufaturing technologh. Ever... »more
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The most versatile topwater bait ever produced. The Frenzy® Popper just might be the best ever! Its unique balanced design allows it to be fished several ways. Chug it or pop it, and it spits water li... »more
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I cannot go fishing because my retailer has no Lug or Rag, heard that before? Not a problem. Gulp! is an alternative, in fact it is preferred bait for many top anglers. Gulp! bleeds a scent like a blo... »more
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Have you ever struggled to find peeler crabs? Most anglers have. No problem any more, your pack of Gulp! Peeler Crabs will do the job. In fact they will do it better. Countless thousands of fish world... »more
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I cannot go fishing because my retailer has no Lug or Rag, heard that before? Not a problem. Gulp! is an alternative, in fact it is preferred bait for many top anglers. Gulp! bleeds a scent like a blo... »more
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What is special about Gulp! Sand Eel? Firstly it catches fish, it's convenient and it stays on the hook. It looks like a sand eel, it feels like a sand eel, but it's special texture means it does not ... »more
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Gulp! Shrimp has revolutionised fishing world wide. Why? Because it works! Our consultants will tell you that at times it will out fish natural shrimp. Now that is a serious statement that we can back... »more
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Gulp! Squid is unbelievable, since its introduction it has been resonsible for some remarkable catches of huge fish. Fresh squid is not convenient bait, Gulp! Squid is that convenient bait. When that ... »more
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Made from soft plastic incorporating Bekley's PowerBait scent attractant.
Available in 8" (3 per packet) or 12" (2 per packet) lengths, and green (Image above) or black (Image below) colours.
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The Berkley Powerbait Worm needs no introduction to UK sea anglers.
It is probably one of the most prolific baits for UK pollack fishing ever made.The worms are manufactured using Bekley's Powerba... »more
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